June, 2008

From the very first dealer website we did four and a half years ago to today, one of the biggest challenges dealers face is maintaining product catalogs on their site.  Some of our clients chose not to have a product catalog, meaning that clients had to go to the OEM's website for info.  This is obviously not a good method, given the growth in manufacturer direct operations.

We are proud to announce CopierCatalog.com , a service that provides continually-updated product catalogs to office equipment resellers.

"One of the biggest hassles our clients have had is maintaining product catalogs," said Darrell Amy, President of Dealer Marketing Systems.  "We wanted to find a better way and I believe we have hit the bulls eye with this offering."

Having updated products on a dealer's site is critical.  While only a few buyers ever visit a dealer's showroom, virtually all buyers visit a dealer's website during the buying process.  It is critical that dealers have current product information available on their site.

Dealers have traditionally had limited options when it comes to web product catalogs.  The "do-it-yourself" approach typically ends up in having outdated product on the site.  This reflects poorly on the dealership.