September, 2008
Get I.T. Out of Marketing
Submitted by Corey Smith on Wed, 09/03/2008 - 06:35.I find it fascinating how often I.T. is assigned to the task of building a website. For the uninitiated, this may seem like a logical thing to do. After all, a website is technology and requires programming and stuff, right?
Wrong.
A very small part of a website is programming. A very small part of a website is technology. Oh, it might take a lot of work. It might be a requirement for the site to function properly, but I.T. should really not have a say in what the customer sees… the face or the marketing aspect of the site.
In my opinion, here are the top five components of a website… in order of importance.
