When you are redesigning or redefining your company’s image, one of the things that is very hard to do it to step back and understand who your real audience is.
Designing a logo, a website, a brochure or even something as simple as a blog post is not a task to have the attitude of, "I like it, so it is good."
The most important thing about any design is to remember your audience. Who are the people that you want to attract? When you do something personal, it is all about you. When you do something for your business, it is all about them.
So, next time you have to create something… write an article, design a brochure or redo your website… make sure that you don’t let yourself fall into the trap that you know better than your target audience what they need.
Ask members of your target audience then take their advice seriously.
Remember that every time you design anything your customer will see, you are redefining who you are.
Corey Smith is the webmaster for CopierCatalog.com.
He also is the Chief Web Architect for Dealer Marketing Systems, the Editor in Chief for OfficeProductNews.net and provides a common sense approach to business and technology on his blog.
You can find him on Twitter, FriendFeed, and LinkedIn.
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