When designing and managing your website, one of the hardest things to remember is who your audience is.
But, why is this hard?
I tend to think that it is hard because we want to write to people that are just like us. We tend to think of ourselves as our audience. We think that we know what our customers want to hear because we have worked with them so long that we just naturally know what they are looking for.
We are convinced that we know best.
Let me be blunt. You probably don't know what your clients want to read. You probably don't know what your clients want to hear.
How rude, why would I say that about you? After all, we just met.
Well, it, in my mind, is simply because you are so focused on running your business that you have become disconnected from what your clients need. You are focused on selling your hardware and software and therefore forget to learn about their business.
Don't get mad at me... read on...
