Development

I find it fascinating how often I.T. is assigned to the task of building a website. For the uninitiated, this may seem like a logical thing to do. After all, a website is technology and requires programming and stuff, right?

Wrong.

A very small part of a website is programming. A very small part of a website is technology. Oh, it might take a lot of work. It might be a requirement for the site to function properly, but I.T. should really not have a say in what the customer sees… the face or the marketing aspect of the site.

In my opinion, here are the top five components of a website… in order of importance.

SEO, or search engine optimization, may not be rocket science, but there are many things that you can do to make your website more findable on the web. There are a number of things that I do when I build my client sites that make a big difference in how they are found on the web. I won't share all of them (don't want to give away trade secrets), but there are some key things you should do.

I bring this up because I am amazed how few websites I see actually implement these items. These are reasonable simple things that you can do to improve your search rankings. Yet, for some reason, the majority of web developers don't even try to implement them.

Bear in mind, if you need help with this on your site or want an analysis of how you are doing, you can just contact us.

I have mentioned some of these before, but some of them are so important, they deserve another mention.