Web 2.0

When it comes to search engines, content is king. The more often you update your content and the more rich in keywords your content is, the better you will be found.

The problem is that many web developers simply don't understand some of the basics. Pages need to  be optimized... not just the site. What this means is that rather than looking at your site as a whole and trying to get all the keywords you can on all the pages, optimize your document management page for document management and your printers page for printers.

You need to make sure that you do everything you can to build in ways for the search engines to understand that you are relevant to your readers.

Here are the three key secrets that you need to make sure that you adhere to when building your site... and your pages. They are in no particular order.