Design

In the course of designing websites, I often get requests from clients that simply go against normal design conventions. I think that the struggle that most people have is that design conventions have changed but nobody told them.

Design from the 90s like large logos, starbursts and bright, obnoxious colors were great when the web was in its infancy and pages were built by amateurs. Your clients expect more from businesses today and don't want to look at a site that doesn't take into consideration current design principles.

Remember. Bigger isn't always better... it is just bigger. More color doesn't necessarily mean better.. it is just more.

When you are redesigning or redefining your company’s image, one of the things that is very hard to do it to step back and understand who your real audience is.

Designing a logo, a website, a brochure or even something as simple as a blog post is not a task to have the attitude of, "I like it, so it is good."

The most important thing about any design is to remember your audience. Who are the people that you want to attract? When you do something personal, it is all about you. When you do something for your business, it is all about them.