Although, with the way some people talk, you'd think that it was. True, there are some components that make it a little more complicated to understand... after all, that is why SEOs make $15,000 or more per site just to optimize website content... once. Then, usually they'll charge a hefty fee monthly to make sure that the site stays optimized... after all, SEO is not a one time event.
SEO is something that needs to be continually addressed. Not only does a site need to have new content added all the time, but the existing, static content, needs to be adjusted, changed and modified. If your site isn't evolving, then why in the world would someone ever come back?
If your customers have already seen your brochure, do they go back to it very often to try and glean new information? Then why do we seem to think that people will do that with our static and never changing sites?
So, if Search Engine Optimization isn't Rocket Science, then what is it?
It is time consuming and requires effort. It requires patience and practice. But, given the right knowledge, you can understand the basics. Here are the five elements of content that you should consider for your site.
